Marketing analyses market studies that talk about the consumer to understand this so consumers.
For example, if a company wants to launch a product female with certain features, would have that examine before begin to market it to what public goes directed: what is the range of age?, are women that work?, would are women with children or married?, would points more to the type of woman conservative or liberal?, etc.
All that kind of answers we they will guide you towards the target and once there because there is no way that this product fails, at least in the arrival to the people, because if it can be be a bad product at the end and at the end, or that it has escaped some detail and then does not comply with the requirements of that segment of the public.
Types of marketing
This term you can qualify in two large groups:
Strategic Marketing: it is analysis that is done to understand possible future changes that the market may move and, in turn, to what extent it will affect the company. Having analyzed this, decides what strategies take and what will be its objectives. Must be an analysis constant and systematic for to take decisions more effective and thus can develop products more profitable that mark the difference against its competitors. Its objective main is take an advantage significant of its competition orienting them plans to long term.
Operational Marketing: is the set of activities that they organize activities that have to do with the sale and communication strategies. These actions tend to be short or medium term. To his time, should evaluate the potential of each possible buyer and be capable of to show them qualities more significant of them products that the company seeks to sell.
Both strategic marketing and operational marketing aim meet the customer’s needs. However, we could say that there is a third group comprised of four elements that companies can control.
Is called marketing mix and is formed by what are known as the four “P”, according to its initials in English and they mean: product, price, promotion and distribution. This wants to say that these four “P” is may combine and use according to as it prefers the company.
It is said that marketing can take different directions. They can focus on the product and on improving the process of production, sales and on increasing the participation of the company in the market or directly on the market and to adapt the products according to the tastes of the client. It is for this reason that there is another classification of the different types of marketing:
Marketing direct: is a system interactive that has as end attract followers using the media advertising to give is to know and to make them different transactions.
Marketing relational: is a classification that is can include within the marketing direct, but as well it says the word, is based in form relationships and do “friends” to buy the product without need of have that sell it, only creating a loop. I.e. achieve a benefit in Exchange for to satisfy the customer.
Virtual Marketing: also known as cyber marketing, is the one who communicates only by Internet and which seeks to attract those who have a computer and, of course, connection to the mains. So companies can achieve good visibility and thus sell more effectively their products or services, use the marketing tools as SEO.